Popular Chinese-Canadian singer Kris Wu has lost approval and other deals with at least 10 brands, including Porsche and Bulgari, after a teenager accused him of having sex with her while ‘she was drunk.
The former member of Korean boy group EXO has denied the accusation, prompting a wave of favorable comments about the woman online and criticism from Wu.
“There was no ‘groupie sex’! There was no “minor”! Wu said on his social media account, which has 52 million followers.
“If there was that sort of thing, please relax everyone, I would go to jail!”
The backlash after the accusation appeared on the NetEase internet portal reflects the growing willingness of Chinese women to speak out against abuse in a male-dominated society.
The brands cut ties with Wu the very next day.
They are extremely sensitive to public opinion after the ruling Communist Party sparked anger at shoe and clothing brands in retaliation for Western reports of human rights violations in the predominantly Muslim region of Xinjiang, China. North West.
In addition to Porsche and Bulgari, brands such as Tuborg Beer and the Chinese Tencent Video and Master Kong Ice Tea have abandoned the endorsement, appearance and other deals with Wu.
Lancôme said his contract with Wu ended last month.
Louis Vuitton said it suspended a contract with Wu.
Some comments on websites criticized the company for not giving up on it straight away.
The woman told NetEase that at 17, Wu had encouraged her to drink too much at a party and woke up in her bed.
“I hate it so much that my teeth are itching,” she reportedly said.
“I hate myself even more, I hate him so much that I want to kill myself.”
The woman said other women told her Wu seduced them, sometimes when they were under 18, with promises of jobs and other opportunities.
There was no indication that the Chinese were under the age of 14 or that Wu was facing charges of criminal misconduct.
“Get out of China,” said a comment left under Wu’s social media post.
Wu, known in Chinese as Wu Yifan, grew up in Guangzhou in southern China and Vancouver, British Columbia.
He played with EXO in 2012-14 and went on to launch a solo career.
As an actor, he appeared in XXX: Return Of Xander Cage in 2017 and in two Chinese box office hits, Mr Six and Journey To The West: The Demons Strike Back.
Wu, 30, and the woman said they asked the police to investigate.
Wu said he waited to respond publicly to avoid interfering with a lawsuit.
Wu wrote that he met the woman at a meeting of friends on December 5, 2020, but “I didn’t force her to drink” and “there weren’t those kinds of” details “that ‘she describes”.
“I didn’t expect my silence to encourage these rumors, and I couldn’t stand it!” Wu wrote.
“There were a lot of people there that day who can testify. “
In March, the ruling party targeted H&M, Nike and other global brands over past concerns over reports of forced labor in Xinjiang, where foreign governments say more than a million people have been confined in detention camps.
State television called for a boycott of H&M, causing sales to drop in China.
Other official media have criticized Adidas, Nike, Zara, Burberry and New Balance.
More than 30 Chinese singers and actors have withdrawn from sponsorship deals with H&M, Nike and Adidas.
The ruling party claims credit for improving the status of women in China, but has tried to suppress the “#MeToo” movement as a potential source of political unrest.