Yorkshire Beach is fast becoming the coolest place to go – and it’s not Whitby


This Yorkshire town has become Britain’s premier seaside resort – and it’s not Whitby.

Online searches for the unlikely – but nonetheless charming – town of Saltburn-by-the-Sea in North Yorkshire have exploded over the past two years.

Search traffic for the city has increased more than 11 times (1,137%) this spring compared to spring 2019, according to a study from the Holiday Lets website HomeToGo.

Rye, Sussex, which saw an 893% increase in search traffic, followed by Poole, Dorset (679%), is second on the UK’s list of trendy seaside towns; Bournemouth (485 percent) and Bude, Cornwall (351 percent).



People on Saltburn Pier in late summer 2020

Other Yorkshire coastal towns on the trend list include: Robin Hood’s Bay (484%), Sandsend (95%), Staithes (78%) and perhaps unsurprisingly, Whitby (39%).

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Caroline Burns, Travel Expert at HomeToGo, said: “Destinations along the coastline surrounding the North York Moors National Park have seen an increase in searches across the board.

“While more than half of Britons’ beach remains top travel type on their wishlist after lockdown, HomeToGo’s Return trip The study also found that vacations involving wildlife experiences and cultural activities rank second and third, respectively.

Home to the Victorian spa town of Saltburn, sublime hiking routes like the Cleveland Way National Trail and iconic historic sites like Whitby Abbey, it’s easy to see how seaside destinations along North Yorkshire and Cleveland Heritage Coast ticks the boxes for spring travelers. “

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Five good things about Saltburn

  1. The gently sloping sandy and pebble beach
  2. The famous funicular
  3. The long walk
  4. Italian gardens
  5. The waves – surf’s up


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