by Aidan Poole
Payment orchestration specialist BR-DGE has entered into an agreement with Kenwood Travel, a British luxury tour operator, to meet the growing demand for international travel.
The agreement provides Kenwood Travel with payment orchestration technology for seamless online payment and the BR-DGE platform of more than 300 payment and technology providers through one point of integration.
OTAs and airlines continue to struggle, including failed payments and cart abandonment rates, with BR-DGE research suggesting that more than 13.4% of online transactions in the travel, of tourism and recreation are failing.
The company has worked with Kenwood Travel to improve the checkout process, ensuring customers have a frictionless experience with a wide range of payment options.
BR-DGE’s platform reduces payment failures and meets the needs of the travel industry by connecting the fragmented payment ecosystem.
As part of the combination, Kenwood Travel will benefit from a dual acquisition, which spreads payment risk and ensures business resilience.
Overloading corporate cards with workflows will further increase authorization and optimize operational costs for the UK tour operator.
Emily Whalley, Senior Travel Specialist at BR-DGE, said, “Kenwood Travel has a proven track record of delivering a first-class vacation experience and the best the industry has to offer in luxury travel.
“After the pandemic, holidaymakers and passengers are increasingly looking for more flexibility, choice and personalization in the customer journey and at checkout.
“We are excited to bring our payments orchestration technology to Kenwood Travel so they can meet this demand and deliver a first-class, end-to-end payment experience that caters to their luxury vacation customers. .”
Niranjan Manivasagam, IT and Operations Director at Kenwood Travel, said, “Kenwood Travel is delighted to announce that we have now partnered with BR-DGE, a premium technology, providing our customers with a better payment experience.
Integrating BR-DGE is a simple process that enables travel providers to innovate at scale, the brand said.