Truckers promote Stoke-on-Trent’s cultural and heritage sites to potential tourists as they travel through Europe.
Hanley-based transporter Danny W Poole and Sons is now advertising a Visit Stoke campaign on two of its articulated trucks.
The eye-catching livery was funded by the company, which wanted to help reach a new audience for attractions in and around the city.
Cultural venues splashed over the side of the trailers include the Regent Theater, Victoria Hall, New Vic Theater, and Mitchell Arts Center.
There are also ceramic-themed sites such as the World of Wedgwood, Emma Bridgewater, Middleport Pottery, and Gladstone Pottery Museum. For tourists who fancy to experience animal antics, they can visit Trentham Monkey Forest.
And for those who want to marvel at the plane that helped win the Battle of Britain, there’s an image of the new Spitfire Gallery at the Potteries Museum and Art Gallery.
Councilor Lorraine Beardmore, member of the Culture, Recreation and Public Health Cabinet at Stoke-on-Trent City Council, said: “The tourism industry has been going through a very difficult time in the past 18 months. .
“It’s fantastic to start welcoming visitors back to our wonderful attractions. And what better way to do it than to celebrate with these fantastic trailers. “
While some motorists walk past the advertisements, others will have plenty of time to see them while stuck in traffic. And getting caught in a motorway traffic jam could even lead to booking tickets for a panto pottery.
Phil Houlton, COO of Danny W Poole and Sons, said: “The ad we have on the Stoke-on-Trent side is two and a half meters high.
“These are fantastic trailers, which we follow all over the country and, in fact, all over Europe.
“These trailers can expect to travel over 1,000 kilometers per week. They will be seen all over Germany, Belgium and the Netherlands.
The ‘Rediscover Stoke-on-Trent’ campaign could not be more timed as many tourist sites have just opened following the lifting of restrictions on coronaviruses.
The visitor economy attracts 5.5 million visitors a year, who spend £ 272 million and support 6,764 jobs.
Frazer Hoyle is Theater Director for the Ambassador Theater Group, Victoria Hall and The Regent theaters. He said: “It’s going to be a big boost for the public to see that we are open and ready for business.”
The New Vic in Basford also wants North Staffordshire to be promoted on trucks.
David Sunnuck, Head of Reception and Visitor Services, said: “It is great that the theater, culture and heritage of the region is benefiting from this kind of visibility. “
Alasdair Brooks, Managing Director of Re-form Heritage, who runs Middleport Pottery, added: “We are absolutely delighted to see ourselves featured so prominently alongside the trucks. “
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